PROBLEM

PROBLEM

NEWS IS BROKEN

Dissatisfaction and mistrust with the media is at an all-time high.


IN 1972

69% of the people TRUSTED news.

69%

31% DID NOT TRUST news.

31%

TODAY

34% of the people TRUST news.

34 %

66% DO NOT TRUST news.

66 %

EVEN WORSE NUMBERS

EVEN WORSE NUMBERS

CONFIDENCE IN TELEVISION NEWS

Trust is down to 8% for Independents & Republicans and 20% for Democrats.


IN 1993

55% of Democrats TRUSTED news.

55%

46% of Independents TRUSTED news.

46%

33% of Republicans TRUSTED news.

33%

TODAY

20% of Democrats TRUST news.

20%

8% of Independents TRUST news.

8%

8% of Republicans TRUST news.

8%

Now discourse & division is commonplace.

The decrease of trusted news sources has led to an increase in polarization.


WHAT HAS CHANGED?

Back in 1983, 50 companies owned 90% of news.


Today ONLY 6 COMPANIES own/control the media.

DISNEY

COMCAST

21ST CENTURY FOX

VIACOM

CBS

OTHERS

THE IMPORTANCE OF NEWS

THE IMPORTANCE OF NEWS

News is meant to give us the information required to make informed decisions.

Access to information is a fundamental part of human life and essential for democracy.

But our news is broken.


“Freedom of the press is not just important to democracy, it is democracy.”

Walter Cronkite


WITH KAZARK

in one placeyou could easily...


01

Compare news stories from multiple perspectives.

Pro vs. Con, Left vs. Right

02

Follow how an issue develops over time.

See who was involved or who is responsible/accountable

03

Connect directly to the people and organizations making a difference on the issues you're interested in.

Environmental, Political, Human rights

THE TIME IS NOW

Historic dissatisfaction with news provides us with the perfect window to introduce a solution.

Now is the time to get involved.